L'oreal Advert

The L'oreal advert is promoting hair gel as L'oreal as the company sells hair products for example shampoo. the colour scheme consists of 3 colours: red, black and white. The person on the left is in black and white as it could connote mystery and perfection as to how his hair is. The red on the left stands out to with the hair gel. The red could connote strength and energy to say that the hair gel gives your hair energy and strength to stay the way it is. The colours go really well together as they are all used to an even ammount. The hair gel bottle is a dark black to show power and it could connote that the bottle has a mystery inside.

The poster has two people in them. We have a mid shot and we have a long shot. The mid shot is used to specifically show the mans hair which is what the advert is mainly for. His facial expressions are quite mysterious as in you don't know what hes going to do next and he also has a sort of a bad boy look. The image at back is someone doing a handstand leaning on his head. They did that to show the strength of the hair gel saying that the hair is so strong, you can lean on it and the hair will still be perfectly the way you have made it. That is a really good image as it relates to the products name ''Indestructible'' showing that nothing could destroy your hairstyle when you use the hair gel.